What is SEO?
SEO (search engine optimization) is about increasing the visibility of websites on the Internet. The goal is for websites to be represented in the top positions in search engines (today almost exclusively Google), i.e. to "rank" higher. This way you get more attention, more visitors, more brand impact and more customers. SEO achieves this goal by preparing web pages in such a way that they are considered important by search engines. This includes text, design and important keywords, whereby the website should have appealing content for the target group.
Do you know what content marketing is? Nowadays, anyone who is concerned with the question of which marketing strategies are suitable for their own company and the associated products or services cannot avoid the term "content marketing". But what exactly is this content marketing that is getting more and more attention and how can it be useful to a company? If you want to learn more about this content-based marketing method, this article has the solution for you. It serves as an introduction to the concept and should help the reader get an overview of the methods and possibilities in content marketing. Take advantage of content marketing and let customers find their own way to you!
Why local search engine optimization?
Optimize your website locally - and be found by customers looking for a business or service near them.
For one thing, many search queries on Google include regional components. Instead of a "builder", people who want to build a house are in many cases looking for a builder + city/region, for example "builder Karlsruhe". On the other hand, Google itself wants to offer its customers an optimal search result and is therefore refining its search function more and more.
In the field of SEO consulting, you always come across new questions - even if you've been working in the field for many years. Just recently, someone asked me whether successful SEO also reduces the click prices in Adwords. Which is not the case. Other questions are simpler and come up again and again: What is a Title or a Meta Description? Why are they important or unimportant? What is an h1 heading? How do I optimize these elements? The following article is dedicated to these topics, both as a reference for our customers and with the objective of providing beginners and non-specialists with an easy introduction to the topic of OnPage optimization.